Topic outline

  • Communicating Strategically

    This course provides an overview of all significant aspects and considerations of strategic communication for those who need to deliver clear messages, staff whose job demands frequent communication with groups and those who want to strengthen their communication skill and enhance their ability to interact with others.

    Communicating Strategically
    • Training Methodology & Objectives

      Training Methodology

      This Trainee-centered course includes the following training methodologies:-

      • Talking presentation Slides (PPT with audio)
      • Simulation & Animation
      • Exercises
      • Videos
      • Case Studies
      • Gamification (learning through games)
      • Quizzes, Pre-test & Post-test

      Course Objectives

      After completing the course, the employee will:-

      Apply and gain an in-depth knowledge on strategic communication Understand the stakeholder concept and communication in strategic management
      Understand the stakeholder management: framework and philosophy Understand the setting and communicating strategic direction
      Be able to formulate strategies with stakeholders, implementing, communicating and monitoring stakeholder strategies Be able to resolve conflict and understand the role of the executive in strategic communication
      Discuss personality and the benefits of whole brain thinking Define communication as well as identify the various communications model and the elements in the communication process
      Explain the principles of business communication and communicate with confidence Carryout strengths, weaknesses, opportunities and threats (swot) analysis
      Apply evidence-based communication strategy as well as measure and prove the value of communication Measure the impact, manage a communication strategy and identify the types of communication strategies in business today and how they are used by business leaders
      Implement communications management plan, stakeholder management – framework and communicating strategic direction (strategic plan) Apply the steps when communicating strategy, call an all company meeting and provide conceptual tools
      Perform compare and contrast, connect employees to the plan, describe the plan and provide handouts of the plan Point out the differences, allow them to ask questions and reinforce communication strategy in regular intervals and in different ways
      Identify the components of a strategic communications plan including the audience, goals and objectives Develop key messages, tactical plan and measures of evaluation
      Resolve conflict, identify conflict management style, manage conflicts, deal effectively with challenging behaviors and prevent challenging behaviours
      • Course Description

        Communication is at the heart of any management transaction; it is so vital that it can destroy a huge investment in time, money and effort. It forms part of our thinking, human interaction, objective-setting, and strategy development, to mention only a few examples.  As such, the course attempts to analyze and illustrate the essence of the communication process components and characteristics in all formats, shapes, methodologies, applications and theories.
        This E-Learning course is designed to provide participants with a detailed and up-to-date overview of strategic communication. It covers the personality and the benefits of whole brain thinking; the various communications model and the elements in the communication process; the principles of business communication and communicate with confidence; the strengths, weaknesses, opportunities and threats (swot) analysis; the evidence-based communication strategy; measuring and proving the value of communication; managing a communication strategy; and the types of communication strategies in business today and how they are used by business leaders.
        During this interactive course, participants will learn the communications management plan, stakeholder management – framework and communicating strategic direction (strategic plan); the steps when communicating strategy, calling an all company meeting and providing conceptual tools; comparing and contrast, connecting employees to the plan and providing handouts of the plan; pointing out the differences, allowing them to ask questions and reinforcing communication strategy in regular intervals and in different ways; the components of a strategic communications plan including the audience, goals and objectives; developing key messages, tactical plan and measures of evaluation; resolving conflict; the conflict management style; managing conflicts; dealing effectively with challenging behaviors; and preventing challenging behaviours.
        • Module 01 - Personality

          Contents:
            • Communicating Strategically
            • Course Objectives
            • Module 1 Personality
            • What is Personality?
            • What Determines Personality?
            • Video: What is Personality?
            • Heredity
            • Environment
            • Situation
            • Whole Brain Thinking and Personality
            • Benefits of Whole Brain Thinking
            • Exercise
            • Whole Brain Thinking – Video
            • Module Quiz
          • Module 02 - Communication

            Contents:
              • What is Communication?
              • Definition of Communication
              • Communications Model
              • Video: What is Communication?
              • Elements in the Communication Process
              • Video: The Importance of Communicating Clearly
              • Module Quiz
            • Module 03 - Elements of Communication (Part 1)

              Contents:
                • Element 1: Sender/Source
                • Element 2: Receiver/Audience
                • Video: Transmission Model of Communication
                • Analysis of the Audience
                • Element 3: Communication Situation
                • Intrapersonal Communication
                • Video: Levels of Communication
                • Small-Group Communication
                • Public Communication
                • Mass Communication
                • Organisational Communication
                • Module Quiz
              • Module 04 - Elements of Communication (Part 2)

                Contents:
                  • Element 4: The Purpose of Communication
                  • Effective Communication: Why is it Important in Management? – Video
                  • Element 5: Message
                  • Element 6: Encoding
                  • Element 7: Communication Medium Channel
                  • Why do People Choose One Channel Over Another?
                  • The Choice of Medium Depends on a Number of Factors
                  • Element 8: Decoding and Interpretation
                  • Element 9: Feedback
                  • Communication Skills - How To Improve Communication Skills - 7 Unique Tips! – Video
                  • Module Quiz
                • Module 05 - Principles of Business Communication

                  Contents:
                    • Think First
                    • Video: Thinking Before You Speak
                    • Communicate with Confidence
                    • Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis
                    • Video: Communicate With Confidence
                    • Module Quiz
                  • Module 06 - What is Communication Strategy (Part 1)

                    Contents:
                      • Video: Clear Communication in the Workplace
                      • What is Communication Strategy
                      • Evidence-Based Communication Strategy
                      • Exercise
                      • How to Measure & Prove the Value of Communication
                      • Measure the Impact
                      • Video: High-Impact Communication: Do you write the way you speak?
                      • Module Quiz
                    • Module 07 - Managing a Communication Strategy (Part 2)

                      Contents:
                        • Managing a Communication Strategy
                        • What is a Communication Strategy?
                        • Internal Communication
                        • Video: What is Internal Communication? We Asked 16 Experts to Tell Us
                        • External Communication
                        • Video: What Is External Communication in Business Definition Strategies
                        • Types of Communication Strategies in Business Today and How They are Used by Business Leaders
                        • Module Quiz
                      • Module 08 - Communications Management Plan

                        Contents:
                          • Video: Project Management: Creating a Communications Plan
                          • Exercise
                          • Stakeholder Management – Framework
                          • Video: Improve Stakeholder Management and Communication
                          • Module Quiz
                        • Module 09 - Communicating Strategic Direction (Strategic Plan)

                          Contents:
                            • Communications Management Plan
                            • Strategic Communication
                            • Video: How to Effectively Communicate Your Strategy
                            • Steps When Communicating Strategy
                            • Call an All Company Meeting
                            • Who’s Coming to the Party?
                            • Provide Conceptual Tools
                            • Tell and Retell the History
                            • Reveal the Competition
                            • Compare and Contrast
                            • Connect Employees to the Plan
                            • Describe The Plan
                            • Provide Handouts of the Plan
                            • Point Out The Differences
                            • Ask Them What They Believe Will be Different and the Same
                            • Allow Them to Ask You Questions
                            • Video: How to Engage an Audience in a Presentation
                            • Reinforce Communication Strategy in Regular Intervals and in Different Ways
                            • Module Quiz
                          • Module 10 - Components of a Strategic Communications Plan

                            Contents:
                              • Identify the Audience: To Whom do We Need to Communicate?
                              • Determine Goals and Objectives: Why Communicate? What do we Want to Achieve?
                              • Develop Key Messages: What Do We Need to Communicate?
                              • Develop Tactical Plan: How Will We Communicate, to Whom and When?
                              • Video: Knowing Your Audience
                              • Identify Measures of Evaluation: How Will We Know if We Are Successful?
                              • Exercise:
                              • Video: Knowing Your Audience
                              • Module Quiz
                            • Module 11 - Resolving Conflict

                              Contents:
                                • Conflict Management Style
                                • Thomas Kilmann Instrument (TKI)
                                • Thomas Kilmann Model
                                • Managing Conflicts
                                • Recommended Exercise for your Team
                                • Deal Effectively with Challenging Behaviors
                                • Video:Conflict Resolution
                                • Deal Effectively with Challenging Behaviors
                                • Preventing Challenging Behaviours
                                • Communication is The Key
                                • When Challenging Behaviour Happens
                                • Video: How to Deal With Difficult People
                                • Module Quiz
                              • Post-Test

                                Kindly complete the post-test to assess your knowledge about the topic after the course.