Topic outline

  • Communicating Strategically

    This course provides an overview of all significant aspects and considerations of strategic communication for those who need to deliver clear messages, staff whose job demands frequent communication with groups and those who want to strengthen their communication skill and enhance their ability to interact with others.

    Communicating Strategically
    • Training Methodology & Objectives

      Training Methodology

      This Trainee-centered course includes the following training methodologies:-

      • Talking presentation Slides (PPT with audio)
      • Simulation & Animation
      • Exercises
      • Videos
      • Case Studies
      • Gamification (learning through games)
      • Quizzes, Pre-test & Post-test

      Course Objectives

      After completing the course, the employee will:-

      Apply and gain an in-depth knowledge on strategic communication Understand the stakeholder concept and communication in strategic management
      Understand the stakeholder management: framework and philosophy Understand the setting and communicating strategic direction
      Be able to formulate strategies with stakeholders, implementing, communicating and monitoring stakeholder strategies Be able to resolve conflict and understand the role of the executive in strategic communication
      Discuss personality and the benefits of whole brain thinking Define communication as well as identify the various communications model and the elements in the communication process
      Explain the principles of business communication and communicate with confidence Carryout strengths, weaknesses, opportunities and threats (swot) analysis
      Apply evidence-based communication strategy as well as measure and prove the value of communication Measure the impact, manage a communication strategy and identify the types of communication strategies in business today and how they are used by business leaders
      Implement communications management plan, stakeholder management – framework and communicating strategic direction (strategic plan) Apply the steps when communicating strategy, call an all company meeting and provide conceptual tools
      Perform compare and contrast, connect employees to the plan, describe the plan and provide handouts of the plan Point out the differences, allow them to ask questions and reinforce communication strategy in regular intervals and in different ways
      Identify the components of a strategic communications plan including the audience, goals and objectives Develop key messages, tactical plan and measures of evaluation
      Resolve conflict, identify conflict management style, manage conflicts, deal effectively with challenging behaviors and prevent challenging behaviours
      • Course Description

        Communication is at the heart of any management transaction; it is so vital that it can destroy a huge investment in time, money and effort. It forms part of our thinking, human interaction, objective-setting, and strategy development, to mention only a few examples.  As such, the course attempts to analyze and illustrate the essence of the communication process components and characteristics in all formats, shapes, methodologies, applications and theories.
        This E-Learning course is designed to provide participants with a detailed and up-to-date overview of strategic communication. It covers the personality and the benefits of whole brain thinking; the various communications model and the elements in the communication process; the principles of business communication and communicate with confidence; the strengths, weaknesses, opportunities and threats (swot) analysis; the evidence-based communication strategy; measuring and proving the value of communication; managing a communication strategy; and the types of communication strategies in business today and how they are used by business leaders.
        During this interactive course, participants will learn the communications management plan, stakeholder management – framework and communicating strategic direction (strategic plan); the steps when communicating strategy, calling an all company meeting and providing conceptual tools; comparing and contrast, connecting employees to the plan and providing handouts of the plan; pointing out the differences, allowing them to ask questions and reinforcing communication strategy in regular intervals and in different ways; the components of a strategic communications plan including the audience, goals and objectives; developing key messages, tactical plan and measures of evaluation; resolving conflict; the conflict management style; managing conflicts; dealing effectively with challenging behaviors; and preventing challenging behaviours.