| Apply and gain an in-depth knowledge on strategic communication |
Understand the stakeholder concept and communication in strategic management |
| Understand the stakeholder management: framework and philosophy |
Understand the setting and communicating strategic direction |
| Be able to formulate strategies with stakeholders, implementing, communicating and monitoring stakeholder strategies |
Be able to resolve conflict and understand the role of the executive in strategic communication |
| Discuss personality and the benefits of whole brain thinking |
Define communication as well as identify the various communications model and the elements in the communication process |
| Explain the principles of business communication and communicate with confidence |
Carryout strengths, weaknesses, opportunities and threats (swot) analysis |
| Apply evidence-based communication strategy as well as measure and prove the value of communication |
Measure the impact, manage a communication strategy and identify the types of communication strategies in business today and how they are used by business leaders |
| Implement communications management plan, stakeholder management – framework and communicating strategic direction (strategic plan) |
Apply the steps when communicating strategy, call an all company meeting and provide conceptual tools |
| Perform compare and contrast, connect employees to the plan, describe the plan and provide handouts of the plan |
Point out the differences, allow them to ask questions and reinforce communication strategy in regular intervals and in different ways |
| Identify the components of a strategic communications plan including the audience, goals and objectives |
Develop key messages, tactical plan and measures of evaluation |
| Resolve conflict, identify conflict management style, manage conflicts, deal effectively with challenging behaviors and prevent challenging behaviours |
